Nuby Case Study
Increase in YOY Revenue
Increase in Clicks
In 2009, Nuby UK was set up and have continued to grow and grow into a leading UK baby brand. They ship around 3 million products a year and can be fund in most stores and online retailers including Amazon, John Lewis, Boots and more.
Nuby have been a longstanding client with us and the main aim of the account now is to continue to build brand partnerships while keeping the ROAS high. As Nuby is a well established brand, the focus is less on increasing revenue but more on nurturing our relationships with affiliates.
From 2021 to 2022 Nuby saw a growth rate of 30% in revenue through the affiliate channel as well as a 21% increase in clicks. They also achieved an exceptionally strong ROAS of 2056%.